About us

Graham and his four legged companion, Squire, enjoy a ramble through the countryside, but they never tire of returning to the charms of their character home.

Graham understands the future of his home is as important as its past. He takes pride in maintaining and protecting his property so future generations can enjoy it as much as he does. Finding insurance that offers such protection means Graham can spend more time keeping up with Squire.

The character home insurance specialist

As a specialist thatch and listed home insurance broker it’s our experience, expertise and quality products that set us apart. Focusing on customer service and the individual needs of both you and your character property, we are committed to providing you with comprehensive, specialist protection.

Learn more about Lloyd & Whyte Heritage


What matters to you, matters to us

Who are we?

Lloyd & Whyte Heritage may be a new name to the thatch and listed home insurance market, but it is in fact made up of the combined long-standing experience and expertise of two well respected brokers, namely Reedways Insurance Services and Simply Heritage, so be rest assured you are in very good hands.

Both Simply Heritage and Reedways have been owned by Lloyd & Whyte for more than 5 years and have both been operating as independent businesses within the same market place throughout this time. The development of both businesses has focused on understanding the needs of clients, understanding risk and developing insurance solutions that meet the needs of character property owners across the country.

Moving on to even greater things

In 2015, with the interests of service, product, advice, information and risk management in mind, both parties felt that they would be better equipped to continue that development as a single company under a single brand.

The legacy of both brands is significant and we are retaining the core elements of what made them successful, but as with all things in life, it is important to continue to evolve. Under the Lloyd & Whyte Heritage brand we will only build on everything that both have worked so hard to achieve and combine our knowledge and resource to move onto even greater things.

Introducing Lloyd & Whyte Heritage

The business is now known as Lloyd & Whyte Heritage. The trading names of Reedways and Simply Heritage will remain for a brief period in a supporting capacity as we make the transition to the new name.

In addition to the change of name we are also taking this opportunity to restructure the business to provide simplicity for our clients and focus for our staff by having specialist, dedicated offices looking after each segment of the business.

Who will arrange my insurance?

Thatch home insurance

Thatch insurance will be dealt with exclusively by our Taunton office, so all existing thatch clients, whether previously Reedways or Simply, will be handled in Taunton.

Listed home insurance

Listed buildings insurance will be dealt with exclusively by our Sudbury office on the same basis as described above.

N.B. If your property is both thatch and listed then the thatch element takes priority and you will be looked after by our thatch office in Taunton.

Who are Lloyd & Whyte?

Lloyd & Whyte was established in 1946 and is one of the largest independent insurance brokers in the South West. We would like to welcome clients of both Reedways and Simply Heritage into the Lloyd & Whyte family, and assure you that you will continue to deal with both thatch and listed specialists as you have always done.